Poster and Instagram video designed for Design Week Portland 2017. The poster and video are based around the idea of studio truisms. I began by looking into my own practice and outlets. Horror films have always been a love of mine so I decided to find the link between my love for design and film. I pulled quotes from horror films and put them into the context of a design studio. Design can sometimes be a frazzled and terrifying process but is ultimately a cathartic and exciting process so that’s why I thought it’d be humorous as much as it is truthful to appropriate these quotes into the design world.
The specific quote, “Whatever you do, don’t fall asleep”, from Wes Craven’s A Nightmare on Elm Street works well in the realm of design. The quote works in two ways, one referencing a inner dialogue about not being able to sleep, finishing projects, and hitting deadlines, while the other highlights the ever changing field of design that is always growing and a call to always be aware.